What is Google Ads?
Google Ads is the Pay-Per-Click platform where you bid and pay when someone clicks your ad. These ads run on the platforms of Google Searches, YouTube, Gmail, and all the other partnering websites of Google. In this blog, Digihertz is gonna make you explore Google ads.
Types of Google Ads Campaigns
Search Ads – These ads appear on the (SERP) Search Engine Result Page.
Display Ads – It’s an animated image, video, or poster that is placed on the website.
Video Ads – These ads appear on YouTube, either as a skippable ad or a non-skippable ad.
Shopping Ads – These are the ads designed for product-based businesses and e-commerce stores.
App Ads – These are designed for mobile applications, that perform in the Google platforms.
Performance Max – It’s a type of AI-powered campaign that exists across multiple channels.
Set Up a Google Ads Campaign
Step 1: Sign in to Google Ads
Step 2: Go with “New Campaign.”
Step 3: Select a suitable campaign objective. (sales, leads, website traffic, etc.)
Step 4: Select the campaign type that suits your objective (Search, display, shopping, video, etc.)
Step 5: Set up demographic and targeting (location, language, audience, and devices).
Step 6: Consider the keyword when choosing a budget and bidding strategy. Either it is pay-per-click or conversions-based (Manual CPC, Maximize Conversions, etc.).
Step 7: Create a compelling Call-to-Action (CTA).
Step 8: Add the required call-out extensions for ads for better engagement. (Sitelinks, Callouts, Structured Snippets)
Step 9: Launch the campaign and monitor performance.
Bidding Strategies of Google Ads
Manual CPC – Set bids manually for more control.
Maximize Clicks – The bids are set automatically, to get the most clicks.
Target Cost-Per-Acquisition (CPA) – Sets bids to get conversions at a set cost.
Target Return on Ad Spend (ROAS) – Revenue maximization is been focused
Maximize Conversions – Uses AI to get the highest number of conversions.
Tracking and Measuring Success
Google Analytics – Track traffic, user behavior, and conversions.
Conversion Tracking – Measure leads, sales, or form submissions.
A/B Testing – See the best performance by comparing ad variations.
Google Ads Report – Track the range of ROI, CPC, CTR, and Quality Score.
Mistakes to be Avoided in Google Ads
Not Setting Clear Goals – Define objectives before running ads.
Ignoring Negative Keywords – Exclude irrelevant search terms to save budget.
Low-Quality Landing Pages – Ensure pages are optimized for conversions.
Poor Ad Copy – Write clear, persuasive, and engaging ad text.
Not Using Ad Extensions – Enhance ads with site links, callouts, and structured snippets.
Conclusion
Set your Google Ads with an appropriate objective and suitable campaign, to enhance and increase your brand identity and visibility. With proper consideration of the keyword, bid accordingly. Unlock your business success and be profitable by performing optimized Google Ads.
