Email marketing is one of the best ways to grow your small business unit, with an efficient and effective reach. It makes your business stay engaged with your target audience. But sending emails without a strategy won’t work to make your business grow. Let Digihertz make you know about some of the best email marketing strategies that can take-up your small business to the next level.
1. Build and Segment Your Email List
Your email list is your most precious asset, but a long list isn’t enough—you need an engaged audience. Focus on growing your list organically through your website, social media, and in-store signups. And don’t just send the same email to everyone—segmentation is key.
Ways of Segmenting Your Audience:
- Based on Demographics: Age, gender, location, or job role can all influence what kind of content appeals to a subscriber.
- Based on Behavior: Look at past purchases, website activity, or engagement level to tailor content.
- Based on Customer Journey: New subscribers need different emails than long-time customers.
2. Make It Personal
People receive plenty number of emails daily, so yours needs to stand out. Email marketing is not just adding a recipient’s name—it’s about sending personalized content that engages with them.
How to Personalize Effectively:
- Recommend products based on past purchases.
- Use dynamic content that changes based on a subscriber’s preferences.
- Send special offers on birthdays or anniversaries.
3. Attention seeking subject lines
The subject of your email line determines whether your email gets opened or ignored. Keep it clear, short, and enticing.
Tips for Great Subject Lines:
- For easy readability have your subject lines below 50 characters.
- Create crucial & urgency (e.g., “Only a few Hours Left to Save!”).
- Use personalization (e.g., “Hey Sarah, Your Exclusive Discount is Here!”).
4. Make Mobile-Friendly Emails
Most people check their emails through their phones, so they could be missing out if your email isn’t optimized for mobile.
Mobile Optimization Tips:
- Have a responsive email design that fits to different screen sizes.
- Keep paragraphs short and easy to scan.
5. Automated Email Campaigns
Automation helps you save time while keeping your audience engaged with relevant messages on a timely basis.
Essential Automated Emails:
- Welcoming Emails: Provide helpful resources or discounts while introducing new subscribers to your brand.
- Abandoned Cart Emails: Let the potential customer know about the items that are left in the cart.
- Re-engagement Emails: Win back inactive subscribers with a special offer or a survey.
- Make your CTA buttons big and clickable.
6. Tracking and Improving Your Campaigns
The best email marketers will always test their strategies based on performance data.
Key metrics to watch
- Open Rate: How many people opened your email?
- CTR: How many clicked on a link within an email?
- Conversion Rate: How many took the right desired action (purchase, sign-up, etc.).
- Bounce Rate: How many did not land in the inbox?
- Try different subject lines, layouts, and placement of your CTA to determine what works best for your people.
7. Staying Compliant and Avoiding Spam Filters
Follow the best practices for ensuring your landing emails are in your customers’ inboxes instead of spam folders, thus complying with laws like GDPR and the CAN-SPAM Act.
Best Practices
- Make the unsubscribe link easily accessible
- State the reason why you are emailing them and how you acquired their email address.
Conclusion
Rightly done, email marketing changes the game for small businesses. Building a high-quality list that personalizes the content, optimizes the mobile use, and uses the automation to maximum capacity will have your email campaign yield real results.
Ready to squeeze more from your email marketing? Let’s talk! Let Digihertz help you build campaigns that grow your business and keep people talking.
