Digital marketing tools
Digital marketing tools play a prominent role in developing your business. These tools will measure and track your website performance, and recommend suggestions to improve your website ranking in search engines. There are tools to monitor your performance in social media, which go deeply into measuring the engagement and audience interaction. In this blog, Digihertz will help you explore the important digital marketing tools to improve your website and social media performance.
1. Google Analytics
- Google Analytics is a tool designed for the website owners to track their website performance.
- It measures the visitor counts of your website.
- It provides demographic data about the audience regarding their gender, age, interest, and location.
- Google Analytics measures your real-time data of your website.
- It’s a free tool, where you can customize needed reports regarding your website.
- Google Analytics tool can be integrated with Google Search Console, Google Ads, etc.
- It works with a flow of improving your website performance by analyzing the well-performing pages and identifying the errors, to improve your ranking in Search Engine Result Pages.
2. SEO tools
- There are a lot of SEO tools like SEMrush, UberSuggest, Ahrefs, etc, which play a vital role while researching keywords, analysing your SEO performance, and backlinks.
- These categories of tools will include the backlinks, on-page SEO, technical SEO, and keyword research.
- SEO tools are the auditing tools of your website, where they provide data regarding your content count, meta title, meta description, keyword frequency, page speed, backlinks, etc.
- It enhances with relevant keywords to optimize your content.
- It identifies technical errors regarding the page speed and mobile optimization.
3. Yoast SEO or Rank Math SEO
- These are the WordPress plugins that take place in content optimization.
- This optimization includes meta title, meta description, keywords, XML sitemaps, schema markup, SEO friendly titles, social media integration, canonical URLs, etc.
- It has automated SEO features to increase your SEO score.
- It focuses on content readability and ranking.
- Yoast seo is a beginner-friendly tool, whereas Rank Math SEO is an advanced level with multiple keyword optimization.
- With these SEO plugins, you can easily identify the lacking areas of your SEO score.
Google Search Console
- Google Search Console is a web service, where you can measure and analyze your website presence in the search engine.
- Through this platform, you can index your new pages and updated pages through URL inspection.
- Google Search Console is a free web tool with a detailed view of your website presence and performance.
- It shows the keywords that make the highest traffic to your site, and it also measures your backlink score.
- It enhances your user visibility by boosting your website indexing and visibility.
- It detects your occurring website errors and optimizes your website structure.
Hootsuite Analytics
- Hootsuite is an analytics tool designed to track your social media performance.
- It provides your insights, and reach across multiple social media platforms.
- It analyzes your competitor performance and suggests trends.
- Hootsuite generates a detailed report regarding your social media platform across various platforms.
- It analyzes your engagement by measuring your audience interaction and field of interest.
- This tool is an automated tool for tracking and reporting social media.
Conclusion
These digital marketing tools will measure your performance and assist you in improving your website ranking and social media engagement. Analysing the reports and the recommendations generated by the digital marketing tools will infuse your business growth and reach. Digihertz will use the suitable tool to make a perfect analysis and take forward your business.
