The Best Social Media Analytics Tools to Track Your Success

1. Hootsuite Analytics

As one of the most popular social media management platforms, Hootsuite offers powerful analytics to help you track your success across multiple platforms. With Hootsuite Analytics, you can measure key metrics like engagement, audience growth, and post performance in one dashboard. You can also create customizable reports to evaluate the impact of your social media activities.

2. Sprout Social

Sprout Social combines social media management with robust analytics. It provides detailed insights into engagement metrics such as likes, shares, clicks, and follower growth. Sprout Social also provides competitor analysis to help you compare your performance against other brands in your industry.

3. Google Analytics (Social Reports)

Google Analytics is commonly used for tracking website performance, but it also provides valuable insights into social media. When you set up social reports, you can see how much traffic comes to your website from social platforms. You can also track conversions and calculate the ROI of your social media efforts.

4. Buffer Analyze

Buffer Analyze is a simple tool for people and small businesses. It helps you track important stats like clicks, engagement, and followers. You can also make your own reports to see how posts do and understand what your audience does.

5. Keyhole

Keyhole is great for tracking campaigns, hashtags, and brand mentions in real-time. It provides in-depth analytics on the reach and impressions of your social media content. You can monitor brand sentiment and gain insights into how your audience interacts with your campaigns.

6. Brandwatch

Brandwatch is an advanced tool that uses AI to provide deep insights into audience behavior and trends. It helps brands track their online presence, monitor competitors, and detect emerging trends before they become mainstream. Brandwatch`s AI-driven analysis makes it ideal for brands looking for comprehensive social media insights.

7. Socialbakers

Socialbakers uses smart technology to study social media information, helping you improve your content plan. It gives you knowledge on what people like and helps companies tailor their social media efforts for more interaction. Socialbakers also tracks influencers and suggests content.

8. BuzzSumo

BuzzSumo is a content-focused analytics tool that helps you discover the most popular content and influencers in your industry. It provides insights into what content resonates with your audience and helps you analyze social shares and engagement across platforms.

9. AgoraPulse

AgoraPulse provides a complete set of social media management tools, including robust analytics. It assists brands in measuring engagement, reach, and follower growth on multiple platforms. Additionally, users can create automated reports to monitor their performance and track brand sentiment over time.

10. Mention

Mention is a tool for monitoring social media, and tracking brand mentions, hashtags, and keywords. It offers instant updates on brand discussions and trends, making it perfect for listening to social conversations and managing your brand’s reputation.