Email marketing is still one of the powerful ways to reach your customers, build trust, and increase sales. But doing it manually? can takes way too much time and can lead to mistakes. if you are running a small business or managing a growing company, the right tools for email marketing can make your job a whole lot easier.
In this blog, we’re breaking down the best tools for email marketing that every business should know about. No complicated terms, just simple explanations to help you choose what’s best for you.
Why You Need Tools for Email Marketing?
Before we look at the list, let’s first understand why email marketing tools are important.
You may be thinking Can’t I just send emails through Gmail or Outlook? Technically, yes. But if you’re trying to talk to a more audience and keep track of results, and make your emails look professional, those choices aren’t good enough.
Here’s why tools are important:
- Automation: You can have the ability to schedule email or leave a welcoming email and send a follow up.
- Analytics: Intelligence solutions will tell you how many received your email, clicked a link or unsubscribed to help you understand what is, and what is not working.
Basically, tools help you do more in less time, and they also prevent mistakes such as wrong list delivery or not adding a subject line.
Mailchimp.
Mailchimp is probably the most well-known email marketing tool, and for good reason. It’s easy to use, offers great design templates, and has solid automation features. It’s perfect if you’re just starting out and want something this is the best tool for email marketing for your current situation.
Key features:
- Drag-and-drop email builder.
- Automation for welcome emails, follow-ups, etc.
- Audience segmentation.
- Basic A/B testing.
- Free plan available.
Constant Contact.
Constant Contact is a another popular option, especially for small businesses and is known for its simple interface and strong customer support. You can create newsletters, promote events, and even run surveys through your emails through this software.
Key features:
- Easy-to-use email templates.
- Event marketing tools.
- Real-time tracking and reporting.
- Integration with social media.
- Phone and chat support
