So you have got a small business website and you’re hoping to rank better on Google makes sense. But here’s the thing most people miss: it’s not just about the content you write. There’s a whole bunch of stuff happening behind the scenes that can either help or hurt your chances. That’s where technical SEO comes in.
In this post, we have put together a simple technical SEO checklist that’s perfect for beginners especially if you’re running a small business and don’t have a big team or budget. And if you ever feel stuck, there are always good SEO companies in Chennai that can help out.
What Is Technical SEO?
Let’s keep it simple—technical SEO is just making sure your website works well on behind the scenes so that search engines like Google can read it properly. And then technical seo Helps Google crawl and index your site faster and easier and Deals with stuff like speed, mobile usability, security, broken links and etc .
Beginner friendly technical seo checklist
- Mobile Optimization: Is Your Site Mobile-Friendly?
- Site Speed: How Fast Your Website Loads.
- Secure Website (HTTPS).
- Fixing Broken Links and Errors.
- Clean URL Structure and XML Sitemap.
Mobile Optimization: Is Your Site Mobile-Friendly?
More people browse on phones than desktops now, so if your site is very hard to use on mobile, that’s a problem. In 2025, people expecting mobile friendlyness website.
- Use Google Mobile-Friendly Test to check how your site performs on mobile devices.
- Make sure text is easy to read, buttons are tappable, and the layout adjusts to screen size.
A mobile optimized site is a must-have item on your technical SEO checklist.
Site Speed: How Fast Your Website Loads
Nobody likes a slow website If it takes too long to load, people will simply leave the website, and Google notices this thing too.
Use PageSpeed Insights to test your site speed it is free tool.
Compress big images, delete old plugins, and turn on caching if possible.
A fast site isn’t just better for users, it’s a key part of your technical SEO checklist.
Secure Website (HTTPS).
Ever notice websites that start with “https” instead of just “http”,That little “s” means your site is secure and it protects your visitors information and builds trust. Plus, Google prefers secure sites.
- To find your site is secure, just look at your URL. If there’s a padlock icon and it starts with “https,” you’re good. If not, it’s time to fix it.
- Ask your hosting provider to install an SSL certificate (most do it for free now)Switch your URLs from “http” to “https”.
A secure site should be on your technical SEO checklist, no doubt.
Fixing Broken Links and Errors.
Broken links are links that go nowhere. They send people (and search engines) to error pages like “404 not found,” which isn’t a great look.
- They make your site feel confused and untrustworthy—and they’re bad for SEO too.
- Use free tools like Broken Link Checker or Screaming Frog to find errors.
- Fix broken pages or update the links to point somewhere that works.
Checking for broken links should be a regular habit in your technical SEO checklist.
Clean URL Structure and XML Sitemap.
A clean URL is short, clear, and easy to read example like digihertz.in/services instead of digihertz.in/page?id=123.
- An XML sitemap is basically a roadmap of your website that helps Google find and index your pages faster.
- Keep URLs simple and descriptive.
- Use tools or plugins to create a sitemap automatically
Submit your sitemap in Google Search Console—it’s an easy win for your technical SEO checklist
CONCLUSION
Let’s be honest technical SEO can sound a bit overwhelming at first, especially if you’re not used to dealing with the “back-end” of your website. But as you seen in this technical SEO checklist, most of the steps are pretty simple once you know what to look for.
You don’t have to do everything at once. Just begin with the fundamentals—get your site to be mobile-friendly, load quickly, have no broken links, and be secure. These minor modifications can bebig difference in how search engines see your site and how users experience it.
And if you are stuck or don’t know where to start, you’re not alone. That’s where we step in if you need help with technical SEO or anything related to SEO, Contact Digihertz, your digital marketing partner in Chennai. We’ll help you out. Whether it’s a quick fix or a full site audit, our team’s here to make your website better, faster, and easier to find.
