If you’re running a business, you’ve probably observed that WhatsApp is becoming a big platform for reaching out to customers, and WhatsApp has over 2 billion users, and if your company isn’t leveraging it to engage with customers,you’re losing a massive opportunity.
But remember, WhatsApp marketing isn’t just about sending regular messages. To do it right, you’ll want a WhatsApp marketing tool, something that helps you manage messages, automate replies, and track interactions with your customers. With so many options out there, we will assist you in selecting the suitable WhatsApp marketing tool for your business development.
What Is WhatsApp Marketing and Why Should You Care?
In short words, WhatsApp Marketing is the process of using WhatsApp to connect with your customers, promote products, and enhance engagement with your audience.
With WhatsApp, you can:
- send exclusive promotions and offers.
- Provide customer care.
- Send updates on the product and news.
WhatsApp is popular because it’s instant, personal, and people check their phones all the time. Unlike email or social media posts that might get ignored, WhatsApp messages get opened and read almost immediately. So, if you’re not using it for your business, you’re probably missing a really good chance to boost customer satisfaction and sale.
How much does a WhatsApp marketing tool cost in 2025
In 2025, WhatsApp marketing tools basically cost between ₹1,000 and ₹10,000 per month, depending on the features, number of messages, and access to the WhatsApp Business API. starting level tools for small businesses will start at ₹1,000–₹3,000/month and the advanced platforms with automation, CRM integration, and bulk messaging can cost more.
Things to Check Before Choosing Whatsapp Marketing Tool.
1. Ensure the Tool Supports the WhatsApp API.
When choosing a WhatsApp marketing tool, ensure that it supports the WhatsApp Business API. That’s the key that allows you to send messages at a range.
Without the API, you won’t be able to do things such as send automated responses or handle a lot of contacts. This can lead to issues such as messages not being delivered or even your account being banned. So, it’s good to select a tool with API access to stay safe and things run smoothly.
Examples of tools with API access:
- WATI.
- Twilio.
2. Pick a Tool That’s Easy to Use.
Managing a business is already a lot of work, So when you’re choosing a WhatsApp marketing tool, try to go for one that’s simple and easy to use.
Find something with a neat and simple type of dashboard, where you can view all your messages at once and You should be able to reply to customers, set up auto messages, and check how things are going without getting frustrated.
A good example is Zoko: it’s super easy to use, which makes it perfect for small businesses just getting started with WhatsApp.
3.Automation Features Are a Game Changer.
One of the best things about WhatsApp marketing tool is automation. Imagine setting your coffee maker to brew your coffee automatically; that’s basically what automation does for your marketing. It saves you plenty of time.
With automation, you can set up:
- Welcome messages for new customers.
- Abandoned cart reminders to bring people back to finish their purchase.
- Follow-up messages after a sale to ask for feedback or recommend more products.
This way, you don’t have to send each message manually the tool does it for you, and you can focus on other things.
4. Find Pricing That Fits Your Business.
When you are choosing a WhatsApp marketing tool, don’t forget about the price. There are tools that charge per message you send to your customers, and others will charge depending on the number of contacts or members in your team.
If you’re just starting, it’s smart to look for tools that offer flexible pricing. Some tools offer free trials or low-cost plans so you can try them out.
For example:
Twilio provides a pay-as-you-go option, which is ideal if you wish to start small and only pay for what you use.
Conclusion.
Selecting the right WhatsApp marketing tool, you don’t necessarily have to overcomplicate. Just pay attention to a couple of key things like API access, , automation, and price, and you’re good to go.
WhatsApp is a great tool to communicate with your customers, establish stronger relations, and grow sales. Picking the right WhatsApp marketing tool, you will be able to maximize WhatsApp and grow your business.
Well, now you have reached the end of the blog, so what are you waiting for? Pick a tool, get started, and watch your business grow.
In case you require assistance in WhatsApp marketing or digital marketing, you may reach out to digihertz, your digital marketing partner in Chennai.
